Clear Springs Mineral Water

Clear Springs Mineral Water

Clear Springs Mineral Water is a bottled mineral water brand that sources its water from  Ikogosi Warm Springs. The warm springs are a tourist attraction in Ikogosi, a town in Ekiti State, south-western Nigeria. Two springs – one warm and the other cold – flow into one while maintaining their thermal properties. The client asked that we create a label that depicts the springs.

Approach

We developed a label design that depicts the confluence of both springs into one water body. We put emphasis on the word ‘clear”, allowing it stand out as the most recognizable element of the label design. The design also makes use of an analogous blue and green color to create a soft, yet vivid illustration that further enhances the emphasis.

Marketing Applications