SheTV

Elements

We chose Intro book for its balanced weight and slight curves which reflect a quality associated with women. It possesses excellent legibility, it is a well-finished geometric design, optimized kerning, etc. Its various styles also give it the versatility needed for its purpose. As the secondary typeface, we chose San Francisco, a grotesque, sans serif typeface font created by Apple as it creates a great balance with intro book. Specially designed as a UI font, it serves its purpose well for online and also offline usage.

Application