Africa Growth Practice
We teamed up with the World Economic Forum (WEF), Future Africa, and Abbey to design and develop the Africa Growth Platform (AGP) website. AGP is a business, community-driven response to create jobs by scaling 100 million SMEs and Startups by 2025, in collaboration with key stakeholders in the ecosystem.
When working with a client’s brand identity, we always begin by designing in alignment with their brand style guide. This first step is crucial to faithfully capture the brand’s energy and essence. The second step is to review the brand identity with gratitude—asking ourselves what we genuinely appreciate about it and how we can use those strengths to fulfill our design intentions.
For the AGP website, our goal was to create a platform that fully integrates their brand shapes, colors, and imagery—originally designed by Publicis—in a clean, minimalist way. We aimed to visually communicate their mission while providing clear, accessible information for both SMEs and investors interested in joining the community.
