Africa Growth Practice
We teamed up with the World Economic Forum (WEF), Future Africa, and Abbey to design and develop the Africa Growth Platform (AGP) website. AGP is a business, community-driven response to create jobs by scaling 100 million SMEs and Startups by 2025, in collaboration with key stakeholders in the ecosystem.
When working with a client’s brand identity, we begin by designing according to the brand style guide. This first step is instrumental in representing the energy of the identity. Our second step is to review the brand identity with gratitude. This means asking ourselves what we like about their brand identity and how we can use it to achieve our intention.
While designing for AGP, our intention was to design a website that fully incorporates their brand shapes, colors, and images (designed by Publicis in a minimalist way that visualizes their mission and adequately informs both SMEs and investors seeking to be part of the community.
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